Affiliate platforms: questions to ask before you migrate (SaaS)
A practical checklist for migrating affiliate platforms in SaaS: what to export, how to compare ledgers, how to handle refunds and clawbacks, and the safest cutover plan.
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Affiliate link generator: how to handle deep links safely
How to allow deep links without creating a brand or fraud problem
Deep links help affiliates convert because they can send traffic to the page that matches the pitch. The risk is that you lose control of where traffic lands. This guide shows how to support deep links safely.
Table of contents
Definition
A deep link is an affiliate link that sends a visitor to a specific page, not just your homepage. It often improves conversion.
Options and tradeoffs
Allow any destination
Easy, but risky. Partners can send traffic to pages you did not intend, including signup flows you do not want to attribute.
Allow only a safe allowlist
Safer. Requires you to maintain the list, but prevents most brand issues.
Recommended default
- Use an allowlist of destinations
- Block auth and billing pages
- Normalize URLs to prevent bypass
Copy/paste templates
Template: allowed destinations
Allowed destinations: Affiliate deep links may point only to pages on our public marketing site. Login, billing, and app pages are excluded.
FAQ
Do deep links matter?
Yes. When the landing page matches the pitch, conversion usually improves.
Related pages
- Stripe affiliate tracking
- Affiliate tracking without coupons
- Affiliate tracking debugging guide
- Affiliate portal features (checklist)
- Affiliate payout rules template
- Affiliate clawback policy template
- Affiliate payout schedule generator
Final takeaway and next step
Next step today: write your rules in one page, then test with a small pilot before you scale.
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