TinyAffiliate Tools
Cookie duration is the time window after an affiliate click when a purchase can still be credited. Use this helper to pick a window that matches your sales cycle and stays explainable.
Recommendation
Based on your inputs (sales cycle 14 days, time-to-purchase 7 days), a reasonable cookie duration to start with is:
17 days
7–30 days is common for self-serve SaaS and short sales cycles.
A cookie duration is a policy decision, not a feature. Longer windows can “feel fair” to affiliates, but they also increase attribution arguments. If you’re early-stage, prefer rules you can explain.
TinyAffiliate uses last-click attribution and connects via Stripe Connect OAuth. Keep rules simple, then scale.
Cookie duration is the time window after an affiliate click during which a purchase can still be attributed to that affiliate.
It means how long a tracking cookie stays valid after someone clicks an affiliate link (for example 7, 30, or 90 days).
Many SaaS programs start with 30 days. Shorter cycles can use 7–14 days; longer sales cycles may use 60–90 days, but that can increase disputes.
Not always. It can increase credited conversions, but also increases attribution arguments. Choose a window you can explain and defend.
Last-click attribution is usually the easiest to operate and explain early on.
Yes, but communicate changes clearly to affiliates. Avoid frequent changes.