Affiliate platforms: questions to ask before you migrate (SaaS)
A practical checklist for migrating affiliate platforms in SaaS: what to export, how to compare ledgers, how to handle refunds and clawbacks, and the safest cutover plan.
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Affiliate tracking: last-click vs first-click (simple explanation)
A simple way to choose an attribution rule you can defend during payouts
Last click versus first click is a fairness choice. Last click rewards closers. First click rewards openers. The wrong rule creates constant arguments, even if tracking works perfectly.
Table of contents
- Definition
- Options and tradeoffs
- Recommended default
- Copy/paste template
- FAQ
- Final takeaway and next step
Definition
First click attribution gives credit to the first affiliate who referred the customer. Last click gives credit to the last affiliate touch before purchase.
Options and tradeoffs
First click
Rewards discovery and top of funnel. Breaks when partners do a tiny early touch and then disappear.
Last click
Rewards closers and comparison content. Breaks when early referrers feel they never get paid.
Recommended default
For most small SaaS affiliate programs, last click within a 30 day window is the simplest default. If you want to reward discovery, add a bonus program later instead of changing attribution rules.
Copy/paste template
Attribution: We attribute conversions to the last affiliate link click within 30 days before purchase.
FAQ
Is last click unfair?
It can be, but it is predictable. Predictability matters more than theoretical fairness when you are starting.
Final takeaway and next step
Pick a rule you can publish in one sentence. That is the rule you can defend.
Next step today: publish your attribution window and whether you use first click or last click.
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