Tools

Affiliate Recruitment Kit

Practical checklist + copy/paste templates to recruit your first 10 affiliates.

1) Fill in your offer (used in templates)

2) Where to find your first affiliates (highest-signal)

  • Warm: existing users/leads, newsletter subscribers, waitlist.
  • Service partners: agencies/consultants who implement your category.
  • Micro creators: small newsletters/YouTube channels in your niche.
  • Communities: Slack/Discord/Reddit where your ICP hangs out.
  • Founders w/ same ICP: cross-recommendations (non-competing).
Goal for week 1: 50–100 targeted outreach messages → 10–15 replies → 5–10 approved affiliates.

3) Outreach templates (copy/paste)

DM template #1 (value-first)
Hey — I run TinyAffiliate. We pay 20% recurring for 12 months for customers referred.

Your audience is Stripe-first SaaS founders. If you’re open to it, here’s our program link: https://YOURDOMAIN.com/affiliate

Happy to send a 2-min overview + the best pages to link to (/pricing, /signup).
DM template #2 (short)
Quick one: do you ever recommend tools to Stripe-first SaaS founders?

We just launched a partner program for TinyAffiliate (20% recurring for 12 months).
Join/apply here: https://YOURDOMAIN.com/affiliate
Follow-up
Just bumping this — if it’s not a fit, no worries.
If it is, I can share a 1-page “what to post” kit + which deep link converts best (/pricing, /signup).
Program link: https://YOURDOMAIN.com/affiliate
Email template
Subject: Partner program for TinyAffiliate (20% recurring for 12 months)

Hey {{name}},

I’m the founder of TinyAffiliate. We help Stripe-first SaaS founders with affiliate tracking and management.

We just launched an affiliate/partner program: 20% recurring for 12 months.
Apply/join here: https://YOURDOMAIN.com/affiliate

If you tell me where you’d promote it (newsletter / YouTube / community), I’ll share the best deep link to use (/pricing, /signup) + a ready-to-post blurb.

— {{your_name}}

4) Quick ‘affiliate-ready’ checklist

  • Offer is clear (commission, attribution window, payout schedule).
  • Best landing pages are ready (pricing/signup) and your deep links are whitelisted.
  • Tracking test passed (do a test signup/purchase and verify attribution).
  • Payout expectations are written (net 30 / refund hold, etc.).
  • You can approve affiliates fast (AUTO or check requests daily).

Related

All tools →Competitor affiliate intel →Commission calculator →Affiliate signup page →
This is an MVP playbook page. Next: add a lightweight outreach tracker (mini-CRM) inside the dashboard.